ARA™, powered by its dedicated sugar beet algorithm, enables more precise weed control, reduces herbicide use and limits phytotoxicity, while offering an effective targeted post-emergence rescue treatment, a key advantage as available solutions become scarcer and weed management grows more complex.
Precise weed control in potatoes with AI
Our advanced Plant-by-Plant AI™ technology detects weeds of sub-centimeter size in your sugar beet crop and targets them in less than 1/4 of a second on a footprint as small as 6 by 6 cm.
Sub-centimeter plant detection of all weeds Red: targeted weeds, green: crop
The advantages of ARA are numerous: less manual work, significantly less stress on the crops, and the possibility of achieving a truly clean field. Each operation allows us to save between 60% and 90% of plant protection products by applying them only where they are truly needed, while also supporting environmental protection.
— Hannes Besenthal Germany Farmer
Up to 95% Reduction in Plant Protection Product Use
ARA precisely applies herbicides, insecticides, fertilisers and biostimulants only where needed.
Improving Herbicide Selectivity with ARA. A field trial in sugar beet compared three strategies: untreated control, conventional broadcast spraying, and ARA ultra-high precision spot spraying using the same herbicide mix.
Untreated
ARA Ultra-High Precision Sprayer
Broadcast Sprayer
Comparison between sugar beet weed-control strategies managed with ARA, compared with conventional broadcast spraying and untreated situations.
...
After 10 weeks, ARA helped maintain effective weed control while reducing crop stress compared with broadcast application. The targeted treatment resulted in nearly twice the crop biomass and reduced herbicide use by approximately 85% compared to broadcast spray. By combining chemical selectivity with AI-powered plant-by-plant precision, ARA helps to promote sugar beet development while supporting a more efficient and sustainable weed-control strategy.
Proven Benefits
-> Target weeds precisely in the sugar beet row, where early
competition is most damaging, and can impact final yield.
-> Reduce the herbicide load in repeated post-emergence sugar beet
programs leading to less crop stress and faster row closure.
-> Close post-emergence control gaps after the loss of key active
ingredients such as trisulfuron-methyl.
-> Limit resistance pressure linked to repeated herbicide strategies.
Interested in Our Products or a Demonstration?
Yes, seeing is believing! We can arrange a demo so you can experience our AI-powered precision spraying in action. With ARA dealers operating in over 20 countries, you’ll be joining a growing global community transforming agriculture. Contact us to learn more!
