Yverdon-les-Bains, Switzerland - January 12, 2026
Ecorobotix, a global leader in AI-powered precision spraying, proudly unveils the ALBA Ultra-High Precision (UHP) Sprayer, designed specifically for professional turf and grassland weed management. ALBA will make its official debut first at the BIGGA Turf Management Exhibition (BTME) 2026 and then again at the GCSAA Conference and Trade Show.
The ALBA UHP Sprayer leverages the company’s signature Plant-by-Plant Care philosophy, treating only what’s needed, exactly where it’s needed. Powered by Ecorobotix’s Plant-by-Plant AI™ (Artificial Intelligence), the ALBA can identify and spray individual weeds or unwanted grasses with an extraordinary 3x3 cm (1.2x1.2 inch) footprint, truly allowing users to “spray the size of a golf ball.”
Designed first for golf courses, the ALBA also brings unmatched precision to sod farms, sports turf, tennis courts, and municipal grass fields. With its double spray bar and 2.25 m (7.2 ft) working width, this UHP Sprayer can operate day or night, detecting targets in real time and applying treatments only where necessary, preserving the health, uniformity, and appearance of every surface.
According to James D. McCurdy, Ph.D., Professor and Turfgrass Extension Specialist at Mississippi State University, ALBA marks a meaningful shift in how weed management in turf can be approached, particularly when it comes to balancing performance with environmental responsibility.
“ALBA represents a genuine change in how we think about weed management in turf. The ability to precisely target weeds while dramatically reducing non-target exposure opens new doors for both efficacy and stewardship.”
James D. McCurdy, Ph.D. Professor, Turfgrass Extension Specialist Department of Plant & Soil Sciences Mississippi State University
A Game-Changer for Greenkeepers and Grounds Managers
For golf course superintendents and greenkeepers, precision matters. ALBA revolutionizes weed control by combining agronomic intelligence with operational efficiency:
- Massively reduces chemical use, saving budget and protecting the environment.
- Minimizes manual spot-spraying and hand labor, freeing teams for other maintenance tasks.
- Enables the safe use of non-selective herbicides, targeting even the most stubborn weeds — such as annual bluegrass (Poa annua), crabgrass, dallisgrass, goosegrass, white clover, broadleaf plantain, and nutsedge, without harming healthy turf.
Golf course teams work hard to keep fairways, greens, and roughs in top condition while adapting to evolving expectations around sustainability. Ecorobotix’s Plant-by-Plant AI™ helps support that effort by applying products only where they’re needed, reducing inputs, waste, and costs, all while preserving beautifully maintained turf.
“Greenkeepers today are navigating high expectations for turf quality alongside growing interest in more efficient and sustainable practices. With our ALBA UHP Sprayer, they can achieve both, sustainability without compromise, and precision without complexity.”
Pierre Le Naour Vernet, Turf Product Manager at Ecorobotix
The ALBA UHP Sprayer redefines what’s possible in turf maintenance. From championship golf greens to public parks, Ecorobotix helps professionals achieve beautiful, resilient, and environmentally responsible landscapes.
To learn more, visit www.turf.ecorobotix.com.
Proven Technology, New Applications
Since 2014, Ecorobotix, a Swiss B Corporation® certified company, has transformed weed control with its flagship ARA Ultra-High Precision Sprayer, leveraging exclusive Plant-by-Plant AI™ technology to identify and treat each plant individually with unmatched accuracy. Proven on farms in more than 30 countries, this approach reduces herbicide drift and input use by up to 95% while maintaining treatment effectiveness and crop or turf health. Building on its success in agriculture and supported by more than 30 available crop algorithms, Ecorobotix is now extending its plant-by-plant expertise to turf and sports field management, delivering sustainable, cost-effective, and high-performance plant care across Europe, the Americas, and Oceania.
Yverdon-les-Bains, Switzerland, the 13.10.2025
Ecorobotix, the global leader in AI-powered Ultra-High Precision (UHP) spraying, is driving the future of sustainable agriculture with innovations that improve crop health and efficiency. Building on rapid growth, proven field results, and a strong financial foundation with $150 million raised in Series C ($45m, 2024) and Series D ($105m, 2025), the company will present its latest advancements at Agritechnica this November in Hanover.
Central to Ecorobotix’s momentum is its Plant-by-Plant™ AI technology, which can distinguish and treat each individual plant with unmatched precision, using a spray footprint of just a few centimeters. This approach reduces the use of pesticides and other crop protection products by as much as 95% while maintaining effectiveness. For growers, the benefits are far-reaching: the safe use of non-selective products, lower input costs, compliance with increasingly strict regulations, and ultimately, higher yields.
Fueling Innovation Through Investment
These new advances are made possible thanks to the company’s strong backing from global investors. The Series D round was led by Highland Europe, one of the continent’s top venture capital funds, with ECBF and McWin Capital Partners (via McWin Food Tech Fund) also joining as new investors.
These latest investment rounds have allowed us to accelerate our innovation, expand into new crop types, broaden our product range, and bring our advanced crop algorithms to market faster.Thanks to the trust of our investors, we are scaling a proven solution to help deliver better-quality food for the world.
Dominique Mégret, CEO of Ecorobotix
Showcasing New Innovation at Agritechnica 2025
This November at Agritechnica, Ecorobotix will unveil its latest innovation, setting a new standard for crop protection worldwide.
Farmers today face rising costs, labor shortages, and pressure to reduce inputs while still producing more food. Our new innovation takes precision even further to help them meet those challenges.
Dominique Mégret, CEO of Ecorobotix
About our New Investors
Highland Europe invests in exceptional growth-stage technology and consumer companies. Formally launched in 2012, Highland Europe has raised over €2.75 billion. Highland’s collective history of investments across the US, Europe and China includes 45+ IPOs, 150+ M&A exits and 40 billion-dollar-plus companies.
The European Circular Bioeconomy Fund (ECBF) is the leading venture capital fund dedicated to accelerating Europe’s transition to a sustainable, circular bioeconomy. With €300 million under management, ECBF invests in growth-stage companies. As an Article 9 SFDR fund, ECBF combines rigorous ESG standards with deep industry expertise to scale impactful innovations.
McWin Capital Partners (“McWin”) is a specialist private equity and venture capital firm, dedicated to the food ecosystem. With deep industry expertise across three business segments; Food Tech, Foodservice and Restaurants, McWin’s purpose is to lead the food industry through positive change and create value on behalf of investors and portfolio companies of the McWin Funds by leveraging its scale, network and experience to deliver outstanding returns.
Ecorobotix also acknowledges the vital support of its long-term partners such as 4FOX Ventures, AQTON, BASF Venture Capital, Capagro, Cibus Capital, Flexstone Partners, Fondation Domaine de Villette, Meritech, Stellar Impact, Swisscanto, Swisscom Ventures and Yara Growth Ventures.
About Ecorobotix
Ecorobotix is a Swiss B Corporation® certified company whose mission is to transform agriculture through artificial intelligence and its exclusive Plant-by-Plant™ technology. This technology, unique in the world, identifies and treats each plant individually with unmatched precision, reducing the use of crop protection products by up to 95% while maintaining treatment effectiveness and crop health. With more than 25 crop algorithms already available, its flagship product ARA is the world's most versatile Ultra-High Precision sprayer, capable of targeting both specific crops and different types of weeds. Present in more than 20 countries in Europe, America, and Oceania, Ecorobotix is redefining the standards of sustainable crop protection.
Yverdon-les-Bains, Switzerland, the 15.09.2025
With the launch of its 2026 algorithms, available starting March next year, Ecorobotix is taking precision vegetable farming to the next level. Thanks to its Plant-by-Plant™ artificial intelligence, it is now possible to apply non-selective herbicides in a selective way, even in sensitive crops such as broccoli and cauliflower.
This breakthrough is transforming weed control: less manual labor, improved farm profitability, and a sustainable solution to the economic, environmental, and social challenges faced by growers.
Non-selective herbicides: a new milestone in vegetable farming
With the 2026 algorithms, Ecorobotix makes possible what once seemed unimaginable: applying non-selective herbicides selectively in sensitive crops such as broccoli. This technological breakthrough opens a new path for vegetable farming, reducing manual labor and providing alternatives as key molecules are being phased out.
For the first time, we are demonstrating that it is possible to use a non-selective herbicide in a sensitive crop such as broccoli with precision, targeting only weeds while protecting the crop. This is a concrete alternative to selective herbicides, opening up new possibilities for vegetable farming.
Dominique Mégret, CEO of Ecorobotix
New algorithms available starting March 2026
Available for pre-order today and launching in March 2026, these new algorithms mark a key milestone for vegetable farming. They provide growers with concrete solutions to reduce manual labor, improve crop profitability, and enhance harvest quality.
Among these innovations, the targeted use of non-selective herbicides in broccoli, cauliflower, and other cabbage varieties opens up new possibilities for sensitive crops. Precision thinning in lettuce and broccoli,already widely adopted in North America, now arrives in Europe, enabling growers to achieve more uniform crops while significantly reducing the need for manual labor.
New solutions to tackle the challenges of weed control
Volunteer potatoes are a major problem in vegetable farming: impossible to eradicate with traditional chemical methods, they still require manual removal, a long and costly task. With the “Volunteer Potato” algorithm, now available for carrot crops after successful results in onions and chicory, growers finally have a technological alternative that replaces manual labor with targeted, precise treatment.
At the same time, Ecorobotix’s Plant-by-Plant™ artificial intelligence continues to refine its detection. It no longer only distinguishes crops from weeds, but now differentiates between monocot and dicot across many crops, including carrot, lettuce, broccoli, cauliflower, chicory, and sugar beet.
These innovations open new perspectives for vegetable farming: a massive reduction in manual labor, direct improvements in profitability, and effective alternatives to face increasing restrictions on plant protection products.
Upcoming algorithms for 2026
Ecorobotix is making several upcoming algorithms available free of charge during their testing phase. These include leek, garlic, celery, potato, as well as the detection of ragwort in pastures.
This approach gives growers the opportunity to explore the next advances of Plant-by-Plant™ artificial intelligence today, while expanding their treatment possibilities.
Ecorobotix, a company specializing in AI-driven agricultural technology, has formed a dealer partnership with RDO Equipment Co., marking a major expansion into the U.S. market. Through this collaboration, Ecorobotix’s innovative ARA ultra-high precision sprayer will be available at select RDO locations nationwide.
The ARA sprayer is a cutting-edge AI solution that ensures the precise application of phytosanitary products with an exceptional 2.4x2.4 sq inch spray footprint. This precision technology reduces chemical use by up to 95%, significantly decreasing crop phytotoxicity and safeguarding soil health. The ARA sprayer reduces the need for labor-intensive manual weeding and offers a cost-effective, high-tech alternative that can decrease input expenses while increasing yields. Versatility is at the core of ARA's design. Its advanced algorithms are tailored for a wide array of vegetables like carrots, lettuce, and onions, and can be adapted for numerous other crops.
With more than 80 locations across the U.S. and a robust global network, RDO will support growers as they embrace this ultra-precise spraying solution.
“We first learned about Ecorobotix’s innovative ARA sprayer while working with a vegetable grower on ways to optimize their operation,” said Brady Kiesz, RDO Product Specialist Manager in the Pacific Northwest. “All of us at RDO are thrilled to offer this intelligent spraying solution plus our service and support so growers can effectively integrate the advanced sprayer to save on labor or input costs.”
Ecorobotix Inc., the U.S. division of the Swiss company, has rapidly advanced in the North American market through strategic partnerships with key dealers, broadening the availability of the ARA precision sprayer nationwide.
About RDO Equipment Co.
Founded in 1968, RDO Equipment Co. sells and supports intelligently connected agriculture, construction, environmental, irrigation, positioning, and surveying equipment from leading manufacturers, including John Deere, Vermeer, and Topcon. With more than 80 locations across the U.S. and partnerships in Africa, Australia, Mexico and Ukraine, RDO delivers creative solutions so their customers can grow and build the world.
The ARA sprayer from Ecorobotix represents a breakthrough in precision agriculture, employing AI to enhance spraying efficiency and effectiveness. This advanced technology helps farmers reduce manual labor and chemical usage, improve crop yields, and promote sustainable farming practices.
José Marchetti, RM/BD for The Americas at Ecorobotix, expressed his enthusiasm for the partnership, stating, "Bringing the ARA sprayer to Idaho and Oregon through Campbell Tractor Co. is a milestone for us. This collaboration will empower farmers with the precision and efficiency needed to enhance their productivity and sustainability."
Scott Shillington, Operations Manager at Campbell Tractor, echoed this sentiment, saying, "We are thrilled to be at the forefront of the shift towards AI in agriculture. Working with Ecorobotix and bringing their high precision sprayer to our customers aligns perfectly with our mission to provide advanced, high-quality Ag solutions. The ARA sprayer is a great addition to our portfolio, and we are excited to see the positive impact it will have on our farming communities."
Exciting times are ahead: This partnership follows Ecorobotix's recent agreement with Keithly-Williams Seeds, marking their first two US dealers. The US branch of Ecorobotix, established in late 2023, is rapidly expanding its dealer network, building on the solid foundation of its Swiss headquarters. Interest in the ARA sprayer is taking off in the Americas, with farmers and agricultural businesses showing enthusiastic support for this innovative technology. As more dealers come on board, the future looks bright for Ecorobotix's expansion across the continent.
For more information about Campbell Tractor and their locations, please visit their website.
This collaboration marks a pivotal moment for Ecorobotix, as it facilitates the introduction of the ARA sprayer to growers in not only western states but also opens up an entirely new market for the company in Mexico.
"We are thrilled to join forces with Ecorobotix and bring the revolutionary ARA high-precision sprayer to our customers. This state-of-the-art technology is a game-changer in agriculture, perfectly aligning with our mission to provide cutting-edge, sustainable solutions that help farmers thrive in the modern era."
Nick Copass, Sales Manager Steel/Fabrication at Keithly-Williams Seeds
Expanding the Ecorobotix dealer network is a major milestone for the company. The US branch, established in late 2023, continues to grow, building on the robust foundation of its Swiss headquarters, which has been operational for over a decade. Ecorobotix is now active in over 15 European countries, the US, Canada, South America, and Mexico.
"Having Keithly-Williams as our dealer on the west coast of the United States, and also being able to enter the very important Mexican market, is a fantastic way to put Ecorobotix close to thousands of growers."
José Marchetti, RM/BD for The Americas at Ecorobotix
For more information, please contact Keithly-Williams Seeds headquarters in Yuma, Arizona: (800) 533-3465 [Website]
Which new crop algorithms are under development?
- Dicots in wheat
- Carrots
- Volunteer potatoes in chicory
- Dock + Thistle
- Cotton
- Soy
Clients with an ARA sprayer can access these crop algorithms free of charge for a limited time. New clients in 2024 can also benefit from this opportunity. Clients interested in testing these algorithms are encouraged to reach out to the Ecorobotix sales team to update their ARA.
Among the algorithms, the carrot algorithm stands out as particularly robust, already garnering praise from early adopters, with recent feedback showcasing impressive results in a client's field in France.
Ensuring the versatility of the ARA sprayer across various fields and crop types is a top priority for Ecorobotix, necessitating the regular introduction of new algorithms. Ecorobotix's Plant-by-Plant AI Software boasts a comprehensive range of approximately 20 different crop algorithms, offering versatility and adaptability across various spraying methods. In addition to herbicides, the ARA sprayer can precisely apply insecticides, fungicides, fertilizers, and biostimulants, reducing up to as much as 95% of these chemicals. For crops not covered by specific algorithms, the software's All-Green algorithm or Row Algorithm provides adaptable solutions.
The ARA sprayer is available in approximately 15 European countries, Canada, South America, and the United States. Those interested in harnessing the power of ARA can reach out to the Ecorobotix sales team for inquiries.
An INSEAD MBA graduate, Dominique Mégret is a seasoned technology entrepreneur and venture capital investor. For the last 17 years, he has been building Swisscom Ventures, the leading Swiss VC fund, from scratch up to over $600m under management and advisory with a portfolio of 90 investments, including Ecorobotix. Before Swisscom, he co-founded and led as CEO the tech incubator Kick-Start Ventures in London. He has been on the board of Directors of Ecorobotix for the last two years.
“We are very pleased to welcome Dominique as CEO, who brings a wealth of startup and scale-up experience to guide the company through its upcoming phase of expansion.”
Hans-Peter Metzler, Ecorobotix Chairman of the Board
In Dominque’s influential book, “Deeptech Nation - What Future for the Swiss Model?” he passionately advocates for Switzerland as a world-class cluster for R&D-led innovation. He has been supporting entrepreneurs to raise their ambition level and aim for global category leadership, especially at the intersection of AI, precision mechanics/robotics and agronomic/biology technologies, like Ecorobotix.
“As someone from a farming family who grew up with the use of phytosanitary products, the discussion about reducing chemicals and their impacts on the environment and our health is close to my heart. I am firmly committed to helping find effective technical solutions to address this issue on a large scale.”
Dominique Mégret, Ecorobotix CEO
For media inquiries, contact Ecorobotix at media@ecorobotix.com.
Ecorobotix is pleased to announce that the revolutionary ARA ultra-high precision sprayer is now available through a distributor in Canada. This exciting development is made possible through a partnership with Univerco, a renowned family-owned company based in Napierville, Quebec.
Univerco’s extensive expertise and dedication to innovation perfectly aligns with Ecorobotix's mission of facilitating everyday operations for farmers. The company works closely with international producers to develop efficient and high-quality products tailored to different production types and volumes. Since its establishment in 1978, they have been at the forefront of delivering professional and innovative solutions, making them an ideal partner for Ecorobotix.
Alain Grégoire, Univerco General Manager, comments on the collaboration.
“Univerco is proud to be associated with the Ecorobotix state of the art technology in order to offer growers a solution that can improve their bottom line while being environmentally friendly.”
Univerco is gearing up to showcase ARA at several upcoming events in Canada. The sprayer has already garnered significant interest from prospective buyers, reflecting the market's eagerness for cutting-edge agricultural technology. The ARA sprayer's ultra-high precision capabilities are revolutionizing the industry by significantly reducing manual labor, input costs, chemical drift, CO2 emissions, and enhancing crop yield by reducing phytotoxicity.
Following the successful signing of the distribution agreement, Ecorobotix continues to expand its presence in the Canadian market. In late May, they proudly announced their collaboration with two of Canada's top vegetable growers, solidifying their commitment to providing cutting-edge solutions to Canada’s thriving agricultural sector. As the company expands its global reach, the partnership with Univerco marks another significant milestone in Ecorobotix's journey towards sustainable modern agriculture worldwide.
Release 3.0 introduces the following five new innovative capabilities:
(1) Targeted Treatment with Size Control: Precision treatment of specified plant dimensions is enabled by setting a target size. This offers versatile applications, from precise foliar fertilization to tackling established weeds.
(2) Monocotyledon and Dicotyledon Differentiation: Ecorobotix raises the bar with advanced detection capabilities that differentiate between monocot and dicot weeds, a technological first. This distinction empowers farmers to employ treatments with graminicides exclusively on monocotyledons, maximizing the potential of Ecorobotix's pioneering technology.
(3) Revolutionary Row Algorithm: ARA's novel row algorithm advances crop row recognition, facilitating precise spraying on rows or inter-rows. This extends benefits to crops that do not yet have their own plant detection algorithms.
*(4) Customizable Safety Zones: Altering the dimensions of the safety zone surrounding the crop is now achievable. The distance of the safety zone can be modified, within which no spraying occurs. This approach is specifically designed for applying herbicides.
*(5) “Spray All but Crop” Application Mode: This revolutionary spray mode, ideal for pre-emergence and root herbicides, empowers farmers to spray all but crops, and can even be combined with the previous new feature of adjustable safety zones.
In addition to these technical functionalities, release 3.0 also presents an expanded user interface for the ARA, now accommodating *five additional languages: Czech, Danish, Spanish, Polish, and Portuguese.
* New Features included in base license
For more information, contact Ecorobotix at info@ecorobotix.com.