PASCO, Washington — June 25, 2026

Ecorobotix, a leader in AI-powered precision agriculture, has demonstrated the effectiveness of its ARA™ ultra-high precision sprayer in California cotton. The system delivered strong weed control while significantly reducing herbicide use and overall weed management costs.

Field demonstrations near Los Banos, California, evaluated ARA under challenging conditions, including a heavy population of glyphosate-resistant weeds and application timing later than recommended. 

Despite these constraints, ARA delivered consistent and effective performance. 

In this demonstration, ARA kept weed pressure under control and reduced what it takes to manage an acre, especially when you factor in multiple passes and extra crew work.

Brandon Moore, Southwest Regional Pre-Sales Manager at Ecorobotix

Resistant Weed Control 

Herbicide-resistant weeds such as Palmer amaranth, lambsquarters, and purslane continue to challenge cotton growers across the United States. Many conventional programs rely on multiple herbicide applications and significant manual labor to maintain control. 

In the demonstration, ARA achieved 90% to 99% weed control by targeting individual weeds rather than broadcasting herbicides across the entire field. This approach reduced total herbicide use by an estimated 60% to 90% while maintaining strong control during critical crop growth stages.

Cost and ROI Comparison 

The demonstration highlighted a clear cost advantage for precision application. 

Conventional Grower Program (per acre): 
• Broadcast application using Smoke, Point Blank, and Roundup PowerMax: $30.15 per acre 
• Chopping crew (pre-irrigation): $260 per acre 
• Chopping crew (post-irrigation): $260 per acre 
• Total: $550.15 per acre 
• Weed control: 40% to 80%, with escapes often requiring additional intervention 

Ecorobotix ARA Program (per acre): 
• Application 1 using Biolink, Suppress, and Shark: $25.15 per acre 
• Application 2 using Smoke, Rely, and Goaltender: $28.92 per acre 
• Total: $184.07 per acre 
• Weed control: 90% to 99% 

Result: 
ARA reduced total weed management costs by approximately $366 per acre, a 67% reduction compared to the conventional program, while delivering significantly higher weed control. 

Economic and Agronomic Impact 

Beyond direct cost savings, the precision approach reduced the number of weeds reaching maturity, helping limit future weed pressure by preventing seed production. 

The system also supports earlier and more targeted intervention, which helps protect yield potential by reducing competition for water, nutrients, and sunlight during key growth stages. 

The ability to target weeds early and often changes the entire weed management approach. Growers can maintain season-long control while using significantly less chemistry.

Caylin Cole, Southwest Regional Pre-Sales Manager at Ecorobotix.

The Future of Cotton Weed Management 

The demonstration also highlights the role of precision spraying in modern and organic systems, where labor efficiency and input reduction are increasingly important. 

The ARA ultra-high precision sprayer combines artificial intelligence, computer vision, and Plant-by-Plant AI technology to apply crop protection products only where needed. This targeted approach helps growers reduce inputs, improve efficiency, and maintain effective weed control. 

Today, ARA is used across North America in a wide range of specialty crops, helping growers reduce chemical use while improving operational efficiency and profitability. 

To schedule a demo in your area visit us HERE. 

About Ecorobotix

Ecorobotix is an AI company that specializes in precision agriculture. Its flagship product, the ARA™ Ultra-High Precision Sprayer, uses advanced cameras, powerful computing, and proprietary Plant-by-Plant AI to detect and treat plants with unmatched accuracy. Supporting more than 25 crop algorithms and capable of recognizing over 40 weed species, ARA helps growers cut input use by up to 95%—reducing chemical costs, saving labor, and protecting yields. Swiss-born and operating globally, Ecorobotix combines European innovation with North American agricultural expertise. Headquartered in Pasco, Washington, and operating across North America, Ecorobotix is helping producers and turf professionals achieve higher efficiency and greater returns while being good stewards of the earth. 

Yverdon-les-Bains, Switzerland - June 08, 2026

Stefano Rettore brings more than 25 years of international leadership experience across agribusiness, food systems, sustainability, and strategic transformation. He is the founder of LemanVentures, a Geneva-based advisory and investment firm, and currently serves on several boards, including Deoleo, the world’s leading olive oil company; Ameropa, a global fertilizer supply chain company; and Grosvenor Food & AgTech, an international private equity investor focused on the sector. 

Previously, Stefano held senior global executive positions in agribusiness, including serving on the Executive Council of Archer Daniels Midland (NYSE: ADM) and as President of CHS International (NASDAQ: CHSCP). 

His broad experience across agriculture, agtech, sustainability, and venture investment will bring valuable perspective to Ecorobotix as the company continues expanding internationally and accelerating the adoption of AI-powered ultra-high precision agriculture technologies. 

We are very pleased to welcome Stefano to the Ecorobotix Board of Directors. Beyond his international experience, Stefano brings a thoughtful and forward-looking perspective on the future of agriculture.

Hans-Peter Metzler, Chairman of the Board at Ecorobotix

At Ecorobotix, we believe the future of agriculture depends on technologies that improve both economic and environmental performance for farmers. Stefano’s background and long-standing focus on sustainable growth and innovation strongly align with this vision.

Precision agriculture will fundamentally reshape how we approach crop protection and farm efficiency. What attracted me to Ecorobotix is not only the strength of the technology, but also the company's clear commitment to delivering practical solutions for farmers while addressing some of agriculture's biggest environmental challenges. I am excited to work with the Board to support the team as the company scales its technology to farmers worldwide.

Stefano Rettore

As Ecorobotix continues strengthening its global presence, Stefano’s strategic perspective and international experience will support the company’s continued growth and innovation. 

About Ecorobotix

Ecorobotix is a Swiss B Corporation® certified company whose mission is to transform agriculture through its exclusive Plant-by-Plant AI™  technology. This technology identifies and treats each plant individually with unmatched precision, which reduces input use by up to 95%, improves yields, and lowers CO₂ emissions. With more than 30 crop algorithms already available, its flagship product, ARA, is the world's most versatile Ultra-High Precision sprayer, capable of targeting specific crops as well as different types of weeds. Present in more than 20 countries in Europe, America, and Oceania, Ecorobotix is redefining the standards of sustainable crop protection. 

Yverdon-les-Bains, Switzerland - March 24, 2026

Swiss-born precision agriculture company Ecorobotix announced today that its flagship technology, the ARA Ultra-High Precision Sprayer, will now be assembled for the U.S. market in Lyons, Kansas. The move marks a significant milestone in the company’s international expansion and strengthens its presence in North America. 

Founded in Switzerland, Ecorobotix has grown from an agricultural robotics start-up into a global company dedicated to transforming crop protection through agronomic intelligence, ultra-precise plant-level technology. The new assembly operation reflects the increasing demand for precision agriculture solutions that help farmers reduce input use while maintaining productivity. 

The sprayers will be assembled in partnership with KMW, a Kansas-based manufacturer with decades of experience supporting agricultural equipment companies through precision manufacturing and equipment assembly. The collaboration reinforces Ecorobotix’s North American supply chain while enabling the company to adapt its technology more efficiently to U.S. specialty crop systems. The expansion will create more than 80 new jobs in the United States, adding to the company’s existing US team of 40 and strengthening Ecorobotix’s global workforce of more than 300 employees. 

Over the next three years, Ecorobotix will invest $50 million to expand U.S. operations and deliver our Swiss-engineered ultra-high precision agriculture technology to American farmers. Assembling ARA in Kansas allows us to work closely with local partners while strengthening our ability to serve growers across North America.

Dominique Mégret, CEO of Ecorobotix

ARA uses agronomic intelligence and advanced computer vision to identify crops and weeds in real time and apply crop protection products only where needed. The system scans fields and activates targeted spraying within a fraction of a second, enabling growers to significantly reduce plant protection product use while maintaining crop performance. 

To further support regional agriculture, Ecorobotix is also developing partnerships with universities across the United States to study local agronomic conditions and accelerate the development of new crop algorithms tailored to American farming systems. These collaborations help refine the company’s Plant-by-Plant AI™ technology, designed to support growers facing increasing economic and environmental pressures. 

The Kansas assembly operation represents an important step in Ecorobotix’s broader international growth strategy. By combining Swiss engineering with local manufacturing and agronomic expertise, the company aims to make precision agriculture technologies more accessible to growers worldwide. 

About Ecorobotix

Ecorobotix is an agronomic intelligence company specializing in precision agriculture technology. Its flagship product, the ARA Ultra-High Precision Sprayer, uses advanced cameras, high-performance computing, and proprietary Plant-by-Plant AI™ to detect and treat plants with exceptional accuracy. Supporting more than 25 crop algorithms and capable of recognizing over 40 weed species, ARA helps growers reduce plant protection product use by up to 95%, lowering costs while protecting yields and the environment. Founded in Switzerland and operating globally, Ecorobotix combines European engineering with North American agricultural expertise. With offices in Europe and North America, the company continues to expand its network of growers, dealers, and research partners worldwide. 

About KMW 

KMW is a Kansas-based manufacturer specializing in precision fabrication, engineering, and assembly services for agricultural equipment manufacturers and OEM partners. Founded in 1965, the company operates multiple manufacturing facilities in Kansas and provides manufacturing solutions for agricultural machinery companies around the world. 

Yverdon-les-Bains, Switzerland — April 23, 2026

Ecorobotix, the Swiss precision agriculture technology company, and Maya, the AI-powered operational intelligence platform for turf and land management, today announced that Maya will become part of the Ecorobotix Group. The combination brings together ultra-high precision spraying technology and the only 360-degree agronomic data platform purpose-built for professional turf, a hardware-agnostic intelligence layer that centralizes data from every source on a managed surface and turns it into decisions operators can act on. Together, this creates a bridge between precision application in the field and real-time, data-driven decision-making across turf and agricultural operations.

Maya was founded in Belgium by Valentine Godin during the country’s implementation of a total pesticide ban on managed turf, one of the strictest regulatory environments in the world. Over four years, the platform was built from the ground up to address a structural gap in the industry: turf professionals generate significant volumes of data across weather, soil, agronomy, fleet, and operations, but lack the architecture to connect it into intelligence they can act on. Maya provides that architecture, linking conditions to decisions, actions to outcomes, and feeding what is learned back into the next cycle.

The platform is trusted by over 150 facilities across 12 countries, serving golf courses, stadiums, and managed landscapes. It delivers daily operational intelligence through a web and mobile application, a conversational AI assistant, and automated alerts, covering agronomy, resource management, fleet, playing quality, and sustainability reporting.

The turf and land management industry is entering a period of profound transition – regulatory, environmental, and technological. The question is no longer whether AI and data will reshape how we manage living surfaces, but who builds the infrastructure to make that transition work for the people on the ground. That has always been Maya’s mission: technology at the service of the operator, not the other way around.

Joining the Ecorobotix ecosystem gives us the engineering depth and global reach to deliver on that mission at a scale we could not reach alone. across turf, across agriculture, across every managed landscape that needs to do more with less. The platform, the team, and our commitment to the industry remain intact and we are proud to be joining a company that shares our conviction and accelerating what we set out to build.

Valentine Godin, founder and CEO of Maya

When we met Valentine's team, what struck us was how closely our visions aligned: precision application on our side, agronomic intelligence on theirs, and the shared conviction that these two things belong together. Maya is a young company, but what they have built in four years is exactly the foundation we needed to complete the picture and building an operating environment where every data point from the field contributes to better decisions. With our portfolio of AI-powered ultra-high precision sprayers, already deployed in both agriculture and turf, we see enormous potential to connect field insights with targeted action on the ground.

Dominique Mégret, CEO of Ecorobotix

We started Ecorobotix because we believed technology could fundamentally change how we care for the land. That conviction has not changed, it has grown. We owe it to the people who manage these surfaces every day, and to the ecosystems they are responsible for, to make truly sustainable land management the standard, not the exception. That shared conviction is what brought our two companies together.

Aurelien Demaurex, co-founder of Ecorobotix

Maya will continue to operate under its own brand, with its own team, product roadmap, and client relationships. The platform remains hardware-neutral and serves facilities with or without Ecorobotix equipment. Integration between the two technology platforms will be developed over time, with the first connected capabilities expected already in 2027.  Over time, this integration will enable operators to move seamlessly from insight to action, from identifying a need, to executing ultra-precise interventions in the field.

The strategic rationale extends beyond turf. Ecorobotix's ARA precision sprayer already serves the agricultural market across more than 20 countries. In parallel, ALBA, the company’s ultra-high precision sprayer designed for turf, enables applications as precise as a golf ball, reducing chemical use by up to 95% while improving turf quality and minimizing environmental impact. Maya's modular data architecture, built to ingest, structure, and contextualize operational data from any managed living surface, provides a foundation that can extend into crop management as the two organizations grow together. Together, these technologies position Ecorobotix to build a single environment where field intelligence and precision application work as one.

Yverdon-les-Bains, Switzerland - March 17, 2026

From the vegetable fields of Europe to farms in the United States, Canada, and Australia, Swiss agricultural innovation is now supporting farmers across multiple continents. Over the past five years, 1,000 ARA ultra-high precision sprayers developed by Ecorobotix have been deployed worldwide, helping farmers transition toward smarter and more sustainable crop protection.

Developed in Switzerland and now used by farms around the globe, ARA sprayers highlight the growing role of Swiss technology in modern agriculture. Reaching the milestone of 1,000 machines marks an important step for Ecorobotix, and for the thousands of farmers adopting precision spraying in their fields.

From a Swiss Idea to a Global Technology

More than a decade ago, Ecorobotix co-founders Aurélien Demaurex and Steve Tanner asked a simple but ambitious question: What if every weed could be treated individually instead of spraying an entire field? Their vision combined artificial intelligence, robotics, and agronomy to rethink how crop protection could be applied. That idea led to the creation of Ecorobotix, which has since grown into an international ag-technology company with more than 250 employees and operations across Europe, North and South America, and additional global markets.

The sale of 1,000 ARA sprayers demonstrates how this original concept has moved from research and development to widespread use in real farming conditions.

Precision Spraying That Transforms Crop Protection

Since its introduction, ARA has redefined field spraying through its ultra-precise 6 × 6 cm treatment footprint, allowing the system to target only the plants that need treatment. The result is a dramatic reduction in crop protection inputs, up to 95% less herbicide compared to conventional broadcast spraying.

For farmers, this precision technology delivers several key benefits:

• -> Significant savings on crop protection products
• -> Reduced spray drift toward neighboring crops and ecosystems
• -> Lower exposure risks for operators and wildlife
• -> Improved resistance management through targeted application

Today, thousands of growers, particularly in high-value vegetable crops, are adopting precision spot spraying as a smarter approach to crop protection, with measurable benefits for soil health, water protection, and the long-term resilience of farming systems.

Swiss Roots, Global Impact

The milestone of 1,000 machines also reflects Ecorobotix’s rapid international expansion. Through regional offices and a growing global distributor network, the company provides local training, technical support, and algorithm development tailored to specific crops and regional farming conditions.

From a Swiss start-up to an international agtech company, the mission remains unchanged: to reduce the use of chemical inputs in agriculture through intelligent automation and Swiss precision.

About Ecorobotix

Since 2014, Ecorobotix, a Swiss B Corporation® certified company, has transformed weed control with its flagship ARA Ultra-High Precision Sprayer, leveraging exclusive Plant-by-Plant AI™ technology to identify and treat each plant individually with unmatched accuracy. Proven on farms in more than 30 countries, this approach reduces herbicide drift and input use by up to 95% while maintaining treatment effectiveness and crop or turf health. Building on its success in agriculture and supported by more than 30 available crop algorithms, Ecorobotix is now extending its plant-by-plant expertise to turf and sports field management, delivering sustainable, cost-effective, and high-performance plant care across Europe, the Americas, and Oceania.

Yverdon-les-Bains, Switzerland - January 12, 2026

Ecorobotix, a global leader in AI-powered precision spraying, proudly unveils the ALBA Ultra-High Precision (UHP) Sprayer, designed specifically for professional turf and grassland weed management. ALBA will make its official debut first at the BIGGA Turf Management Exhibition (BTME) 2026 and then again at the GCSAA Conference and Trade Show.

The ALBA UHP Sprayer leverages the company’s signature Plant-by-Plant Care philosophy, treating only what’s needed, exactly where it’s needed. Powered by Ecorobotix’s Plant-by-Plant AI™ (Artificial Intelligence), the ALBA can identify and spray individual weeds or unwanted grasses with an extraordinary 3x3 cm (1.2x1.2 inch) footprint, truly allowing users to “spray the size of a golf ball.”

Designed first for golf courses, the ALBA also brings unmatched precision to sod farms, sports turf, tennis courts, and municipal grass fields. With its double spray bar and 2.25 m (7.2 ft) working width, this UHP Sprayer can operate day or night, detecting targets in real time and applying treatments only where necessary, preserving the health, uniformity, and appearance of every surface.

According to James D. McCurdy, Ph.D., Professor and Turfgrass Extension Specialist at Mississippi State University, ALBA marks a meaningful shift in how weed management in turf can be approached, particularly when it comes to balancing performance with environmental responsibility.

“ALBA represents a genuine change in how we think about weed management in turf. The ability to precisely target weeds while dramatically reducing non-target exposure opens new doors for both efficacy and stewardship.”

James D. McCurdy, Ph.D. Professor, Turfgrass Extension Specialist Department of Plant & Soil Sciences Mississippi State University

A Game-Changer for Greenkeepers and Grounds Managers

For golf course superintendents and greenkeepers, precision matters. ALBA revolutionizes weed control by combining agronomic intelligence with operational efficiency:

• Massively reduces chemical use, saving budget and protecting the environment.
• Minimizes manual spot-spraying and hand labor, freeing teams for other maintenance tasks.
• Enables the safe use of non-selective herbicides, targeting even the most stubborn weeds — such as annual bluegrass (Poa annua), crabgrass, dallisgrass, goosegrass, white clover, broadleaf plantain, and nutsedge, without harming healthy turf.

Golf course teams work hard to keep fairways, greens, and roughs in top condition while adapting to evolving expectations around sustainability. Ecorobotix’s Plant-by-Plant AI™ helps support that effort by applying products only where they’re needed, reducing inputs, waste, and costs, all while preserving beautifully maintained turf.

“Greenkeepers today are navigating high expectations for turf quality alongside growing interest in more efficient and sustainable practices. With our ALBA UHP Sprayer, they can achieve both, sustainability without compromise, and precision without complexity.”

Pierre Le Naour Vernet, Turf Product Manager at Ecorobotix

The ALBA UHP Sprayer redefines what’s possible in turf maintenance. From championship golf greens to public parks, Ecorobotix helps professionals achieve beautiful, resilient, and environmentally responsible landscapes.

To learn more, visit www.turf.ecorobotix.com.

Proven Technology, New Applications

Since 2014, Ecorobotix, a Swiss B Corporation® certified company, has transformed weed control with its flagship ARA Ultra-High Precision Sprayer, leveraging exclusive Plant-by-Plant AI™ technology to identify and treat each plant individually with unmatched accuracy. Proven on farms in more than 30 countries, this approach reduces herbicide drift and input use by up to 95% while maintaining treatment effectiveness and crop or turf health. Building on its success in agriculture and supported by more than 30 available crop algorithms, Ecorobotix is now extending its plant-by-plant expertise to turf and sports field management, delivering sustainable, cost-effective, and high-performance plant care across Europe, the Americas, and Oceania.

Yverdon-les-Bains, Switzerland, the 13.10.2025

Ecorobotix, the global leader in AI-powered Ultra-High Precision (UHP) spraying, is driving the future of sustainable agriculture with innovations that improve crop health and efficiency. Building on rapid growth, proven field results, and a strong financial foundation with $150 million raised in Series C ($45m, 2024) and Series D ($105m, 2025), the company will present its latest advancements at Agritechnica this November in Hanover.

Central to Ecorobotix’s momentum is its Plant-by-Plant™ AI technology, which can distinguish and treat each individual plant with unmatched precision, using a spray footprint of just a few centimeters. This approach reduces the use of pesticides and other crop protection products by as much as 95% while maintaining effectiveness. For growers, the benefits are far-reaching: the safe use of non-selective products, lower input costs, compliance with increasingly strict regulations, and ultimately, higher yields.

Fueling Innovation Through Investment

These new advances are made possible thanks to the company’s strong backing from global investors. The Series D round was led by Highland Europe, one of the continent’s top venture capital funds, with ECBF and McWin Capital Partners (via McWin Food Tech Fund) also joining as new investors.

These latest investment rounds have allowed us to accelerate our innovation, expand into new crop types, broaden our product range, and bring our advanced crop algorithms to market faster.Thanks to the trust of our investors, we are scaling a proven solution to help deliver better-quality food for the world.

Dominique Mégret, CEO of Ecorobotix

Showcasing New Innovation at Agritechnica 2025

This November at Agritechnica, Ecorobotix will unveil its latest innovation, setting a new standard for crop protection worldwide.

Farmers today face rising costs, labor shortages, and pressure to reduce inputs while still producing more food. Our new innovation takes precision even further to help them meet those challenges.

Dominique Mégret, CEO of Ecorobotix

About our New Investors

Highland Europe invests in exceptional growth-stage technology and consumer companies. Formally launched in 2012, Highland Europe has raised over €2.75 billion. Highland’s collective history of investments across the US, Europe and China includes 45+ IPOs, 150+ M&A exits and 40 billion-dollar-plus companies.

The European Circular Bioeconomy Fund (ECBF) is the leading venture capital fund dedicated to accelerating Europe’s transition to a sustainable, circular bioeconomy. With €300 million under management, ECBF invests in growth-stage companies. As an Article 9 SFDR fund, ECBF combines rigorous ESG standards with deep industry expertise to scale impactful innovations.

McWin Capital Partners (“McWin”) is a specialist private equity and venture capital firm, dedicated to the food ecosystem. With deep industry expertise across three business segments; Food Tech, Foodservice and Restaurants, McWin’s purpose is to lead the food industry through positive change and create value on behalf of investors and portfolio companies of the McWin Funds by leveraging its scale, network and experience to deliver outstanding returns.

Ecorobotix also acknowledges the vital support of its long-term partners such as 4FOX Ventures, AQTON, BASF Venture Capital, Capagro, Cibus Capital, Flexstone Partners, Fondation Domaine de Villette, Meritech, Stellar Impact, Swisscanto, Swisscom Ventures and Yara Growth Ventures.

About Ecorobotix 

Ecorobotix is a Swiss B Corporation® certified company whose mission is to transform agriculture through artificial intelligence and its exclusive Plant-by-Plant™ technology. This technology, unique in the world, identifies and treats each plant individually with unmatched precision, reducing the use of crop protection products by up to 95% while maintaining treatment effectiveness and crop health. With more than 25 crop algorithms already available, its flagship product ARA is the world's most versatile Ultra-High Precision sprayer, capable of targeting both specific crops and different types of weeds. Present in more than 20 countries in Europe, America, and Oceania, Ecorobotix is redefining the standards of sustainable crop protection.

Yverdon-les-Bains, Switzerland, the 15.09.2025

With the launch of its 2026 algorithms, available starting March next year, Ecorobotix is taking precision vegetable farming to the next level. Thanks to its Plant-by-Plant™ artificial intelligence, it is now possible to apply non-selective herbicides in a selective way, even in sensitive crops such as broccoli and cauliflower.

This breakthrough is transforming weed control: less manual labor, improved farm profitability, and a sustainable solution to the economic, environmental, and social challenges faced by growers.

Non-selective herbicides: a new milestone in vegetable farming

With the 2026 algorithms, Ecorobotix makes possible what once seemed unimaginable: applying non-selective herbicides selectively in sensitive crops such as broccoli. This technological breakthrough opens a new path for vegetable farming, reducing manual labor and providing alternatives as key molecules are being phased out.

For the first time, we are demonstrating that it is possible to use a non-selective herbicide in a sensitive crop such as broccoli with precision, targeting only weeds while protecting the crop. This is a concrete alternative to selective herbicides, opening up new possibilities for vegetable farming.

Dominique Mégret, CEO of Ecorobotix

New algorithms available starting March 2026

Available for pre-order today and launching in March 2026, these new algorithms mark a key milestone for vegetable farming. They provide growers with concrete solutions to reduce manual labor, improve crop profitability, and enhance harvest quality.

Among these innovations, the targeted use of non-selective herbicides in broccoli, cauliflower, and other cabbage varieties opens up new possibilities for sensitive crops. Precision thinning in lettuce and broccoli,already widely adopted in North America, now arrives in Europe, enabling growers to achieve more uniform crops while significantly reducing the need for manual labor.

New solutions to tackle the challenges of weed control

Volunteer potatoes are a major problem in vegetable farming: impossible to eradicate with traditional chemical methods, they still require manual removal, a long and costly task. With the “Volunteer Potato” algorithm, now available for carrot crops after successful results in onions and chicory, growers finally have a technological alternative that replaces manual labor with targeted, precise treatment.

At the same time, Ecorobotix’s Plant-by-Plant™ artificial intelligence continues to refine its detection. It no longer only distinguishes crops from weeds, but now differentiates between monocot and dicot across many crops, including carrot, lettuce, broccoli, cauliflower, chicory, and sugar beet.

These innovations open new perspectives for vegetable farming: a massive reduction in manual labor, direct improvements in profitability, and effective alternatives to face increasing restrictions on plant protection products.

Upcoming algorithms for 2026

Ecorobotix is making several upcoming algorithms available free of charge during their testing phase. These include leek, garlic, celery, potato, as well as the detection of ragwort in pastures.

This approach gives growers the opportunity to explore the next advances of Plant-by-Plant™ artificial intelligence today, while expanding their treatment possibilities.

Ecorobotix, a company specializing in AI-driven agricultural technology, has formed a dealer partnership with RDO Equipment Co., marking a major expansion into the U.S. market. Through this collaboration, Ecorobotix’s innovative ARA ultra-high precision sprayer will be available at select RDO locations nationwide.

The ARA sprayer is a cutting-edge AI solution that ensures the precise application of phytosanitary products with an exceptional 2.4x2.4 sq inch spray footprint. This precision technology reduces chemical use by up to 95%, significantly decreasing crop phytotoxicity and safeguarding soil health. The ARA sprayer reduces the need for labor-intensive manual weeding and offers a cost-effective, high-tech alternative that can decrease input expenses while increasing yields. Versatility is at the core of ARA's design. Its advanced algorithms are tailored for a wide array of vegetables like carrots, lettuce, and onions, and can be adapted for numerous other crops.

With more than 80 locations across the U.S. and a robust global network, RDO will support growers as they embrace this ultra-precise spraying solution.

“We first learned about Ecorobotix’s innovative ARA sprayer while working with a vegetable grower on ways to optimize their operation,” said Brady Kiesz, RDO Product Specialist Manager in the Pacific Northwest. “All of us at RDO are thrilled to offer this intelligent spraying solution plus our service and support so growers can effectively integrate the advanced sprayer to save on labor or input costs.”

Ecorobotix Inc., the U.S. division of the Swiss company, has rapidly advanced in the North American market through strategic partnerships with key dealers, broadening the availability of the ARA precision sprayer nationwide.

About RDO Equipment Co.

Founded in 1968, RDO Equipment Co. sells and supports intelligently connected agriculture, construction, environmental, irrigation, positioning, and surveying equipment from leading manufacturers, including John Deere, Vermeer, and Topcon. With more than 80 locations across the U.S. and partnerships in Africa, Australia, Mexico and Ukraine, RDO delivers creative solutions so their customers can grow and build the world.

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The ARA sprayer from Ecorobotix represents a breakthrough in precision agriculture, employing AI to enhance spraying efficiency and effectiveness. This advanced technology helps farmers reduce manual labor and chemical usage, improve crop yields, and promote sustainable farming practices.

José Marchetti, RM/BD for The Americas at Ecorobotix, expressed his enthusiasm for the partnership, stating, "Bringing the ARA sprayer to Idaho and Oregon through Campbell Tractor Co. is a milestone for us. This collaboration will empower farmers with the precision and efficiency needed to enhance their productivity and sustainability."

Scott Shillington, Operations Manager at Campbell Tractor, echoed this sentiment, saying, "We are thrilled to be at the forefront of the shift towards AI in agriculture. Working with Ecorobotix and bringing their high precision sprayer to our customers aligns perfectly with our mission to provide advanced, high-quality Ag solutions. The ARA sprayer is a great addition to our portfolio, and we are excited to see the positive impact it will have on our farming communities."

Exciting times are ahead: This partnership follows Ecorobotix's recent agreement with Keithly-Williams Seeds, marking their first two US dealers. The US branch of Ecorobotix, established in late 2023, is rapidly expanding its dealer network, building on the solid foundation of its Swiss headquarters. Interest in the ARA sprayer is taking off in the Americas, with farmers and agricultural businesses showing enthusiastic support for this innovative technology. As more dealers come on board, the future looks bright for Ecorobotix's expansion across the continent.

For more information about Campbell Tractor and their locations, please visit their website.