Campbell Tractor Co. Brings Swiss Precision Sprayer to Idaho and Oregon Farmers
Campbell Tractor Co., a long-standing John Deere dealer since 1940, has partnered with Ecorobotix to introduce the ARA ultra-high precision sprayer to Idaho and Oregon. With six locations across these states, Campbell Tractor continues its legacy of offering quality agricultural products and services by incorporating this cutting-edge technology into its lineup.
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The ARA sprayer from Ecorobotix represents a breakthrough in precision agriculture, employing AI to enhance spraying efficiency and effectiveness. This advanced technology helps farmers reduce manual labor and chemical usage, improve crop yields, and promote sustainable farming practices.
José Marchetti, RM/BD for The Americas at Ecorobotix, expressed his enthusiasm for the partnership, stating, "Bringing the ARA sprayer to Idaho and Oregon through Campbell Tractor Co. is a milestone for us. This collaboration will empower farmers with the precision and efficiency needed to enhance their productivity and sustainability."
Scott Shillington, Operations Manager at Campbell Tractor, echoed this sentiment, saying, "We are thrilled to be at the forefront of the shift towards AI in agriculture. Working with Ecorobotix and bringing their high precision sprayer to our customers aligns perfectly with our mission to provide advanced, high-quality Ag solutions. The ARA sprayer is a great addition to our portfolio, and we are excited to see the positive impact it will have on our farming communities."
Exciting times are ahead: This partnership follows Ecorobotix's recent agreement with Keithly-Williams Seeds, marking their first two US dealers. The US branch of Ecorobotix, established in late 2023, is rapidly expanding its dealer network, building on the solid foundation of its Swiss headquarters. Interest in the ARA sprayer is taking off in the Americas, with farmers and agricultural businesses showing enthusiastic support for this innovative technology. As more dealers come on board, the future looks bright for Ecorobotix's expansion across the continent.
The ARA sprayer working in one of Campbell Tractor's customer's fields in Idaho. The sprayer's camera system and AI technology allow ARA to rapidly detect and treat weeds or crops with a precision of 2.4x2.4 inches with an array of different phytosanitary products - reducing their use by up to 95%.
For more information about Campbell Tractor and their locations, please visit their website.
Ecorobotix has emerged as one of the leaders in sustainable technology innovation in the 2025 Tech Tour Growth50 Europe Listing. This recognition shows Ecorobotix’s crucial role in shaping Europe’s deep tech ecosystem and its potential. Unveiled on January 21, 2025, the Growth50 Listing celebrates Europe’s most promising tech companies driving innovation and growth.
In a recent episode of The Onion Podcast, hosted by Dave Alexander of Onion World magazine, Jose Marchetti, Business Development Director at Ecorobotix, shared insights into the revolutionary ARA Ultra-High Precision Sprayer. As autonomous and AI-driven solutions gain traction in agriculture, ARA is redefining how farmers approach precision spraying, particularly in the U.S. market.
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